It seems like Apple is not the only tech giant to be working on simplified media apps, as is currently working on a social photo app that allows users to share and edit pictures collaboratively. While Apple’s Clips app is mainly focussed on easing up the process of video creation and sharing on social media, the search giant’s upcoming app will reportedly make use of image recognition, allow users to apply filters, and even allow users to add tags to the pictures in groups.

Google has to TechCrunch about the existence of the app but has termed it as one of the several experiments that the company is currently running. The California-based company is trying not to just create “yet another messaging app” but rather provide a collaborative experience to users while editing photos after sharing it with small group of friends, as per the report by TechCrunch.

Even though many details about the app, including release timeline or its name, are currently not available, Google will reportedly be making use of its expertise in computer vision in the app to tag the objects in photos and organise them in order to find them with ease later on. The app is also said to allow users to apply filter to the images, a feature made popular by but has been adopted by every social media platform now.

One of the people familiar with the matter told TechCrunch that the new app from Google will be a competitor to Path, a social media app that allows users to share and edit photos and videos with friends. The initial plans to announce the app were said to be for Google I/O in May but after the announcement of by these seem to have been changed, TechCrunch notes.

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